Time is granted to man before the soul

My name is Jihad Bakoura, a businessman and the founder of the 'Bakoura' luxury Swiss watch brand, and the owner of Franc Vila™️, one of the world’s foremost high-end watch design labels. I am also the founder and CEO of ICONIC IT, which forms the technical and digital framework for a holistic vision called 'The United State on the Internet' — an ambitious project aiming to build an integrated ecosystem uniting e-commerce, technology, and digital innovation under one roof.

The Birth of Watchering

In this context, we launched the first phase of the project by developing the specialized search engine Watchering, the world’s first search engine exclusively dedicated to watches. Watchering represents a qualitative leap in accessing watch-related information, offering users an exclusive, precise, and lightning-fast search experience—free of noise or complexity—via an intelligent interface and advanced, domain-focused technology.

Specialization Over Generalization

Watchering is not just a technical tool; it represents a strategic shift in the concept of search engines—from general-purpose to specialization. It was designed to be the starting point for a series of vertical search engines that serve various industries with depth and efficiency, starting with the world of watches.

Technological Leadership

Today, Watchering is the only product of its kind in the global market, holding a leading position with no direct competitors, making it a unique and attractive option for anyone looking to enter this sector through a cutting-edge and fast-growing digital gateway.

Speed, Precision, and Profit

In our era, speed is the most important element of success, precision is essential for every aspirant, and profit is the common goal. Investing in time is the most successful investment in the universe. Everyone lives 'the length of time', but only a few live 'its depth' with awareness and understanding. Amidst this overwhelming flow of information, the correct information remains the most valuable treasure, and reaching it quickly and without chaos is what makes the real difference.

The Vision Behind Watchering

As someone specialized in the world of watches who deeply understands the needs of investors, collectors, manufacturers, and all time- and precision-conscious individuals, I realized the challenge of reaching reliable information quickly and accurately. That’s where the idea for my project began. I see it as an intelligent navigation system that leads enthusiasts to their goals in the shortest and most effective way. Watchering is the first search engine dedicated to watches, designed to be your smart tool to save time, simplify decision-making, and eliminate confusion. Accurate information, at the right time, without noise... is the winning horse in every race.

The Watchering Project

This is a vibrant, dynamic project with the ability to constantly evolve and renew because it does not rely on prior models or similar experiences. It is the first of its kind and has been a true challenge for us, one we pursued with full belief in its idea and mission and a sincere desire to offer something unprecedented.

Today, Watchering is the only product of its kind in the global market, holding a leading position with no direct competitors, making it a unique and attractive option for anyone looking to enter this sector through a cutting-edge and fast-growing digital gateway. For those who value their time and seek to invest it efficiently, Watchering is the perfect solution.

It serves as a comprehensive knowledge hub that connects all segments of the watch sector in one system: watch lovers, buyers, suppliers, retailers, manufacturers, and collectors. Watchering offers a platform that facilitates communication and encourages interaction between these parties, reducing wasted time and effort and providing a reliable and integrated experience in the watch world.

With over 20 years of experience in the watch business, I have witnessed the challenges faced by investors, manufacturers, traders, and consumers. The most prominent of these challenges is the loss of precise information, forcing those involved to repeatedly search without success.

Using traditional search engines often results in random and unrelated outcomes, overwhelming users with hundreds of options and making the process more complex—turning the search journey into a tiresome maze leading to inaccurate results and wasted time.

To this day, this dilemma persists. The experiences of those interested in watches are filled with similar stories, affirming the need for more effective tools. Thus emerged the need for a specialized platform to address these issues by providing services based on the following principles:

• Ease of search and navigation
• Speed in delivering results
• Accuracy and reliability of information
• Confidentiality in transactions
• Full user privacy
• Assurance of product and service quality

These principles form the foundation of Watchering’s development as a true tool that redefines the search experience in the watch industry, providing users with added value and peace of mind.

From my personal experience in the watch business, and with over 20 years of expertise in the field, the need arose for innovative solutions to real challenges faced by investors, sellers, and buyers. That’s where we began designing a complete project that represents a qualitative leap in the global watch market, paving the way to create a smart digital system capable of being a major player in the parallel world—the digital world we believe will become the new reality soon.

Our vision revolves around building a comprehensive system that serves all industry stakeholders and enhances efficiency, transparency, and accessibility through an interconnected set of services we are working diligently to build, including:

1. A specialized search engine focused deeply on one material (watches).
2. A global e-mall featuring all types of watches from different countries and brands.
3. A comprehensive evaluation service for watches in terms of specifications, condition, and market price.
4. The 'Master Online' platform for professionally showcasing luxury watches.
5. An e-street for renowned and emerging global brands.
6. An e-street for pre-owned watches from all categories.
7. Interactive virtual exhibitions for brands and distributors.
8. A platform for individuals to sell their own watches securely.
9. A global electronic auction system.
10. A review and opinion platform with real user feedback.
11. A social corner for watch enthusiasts to engage and exchange ideas.
12. A media platform for watch experts and journalists, with an educational channel.
13. An interactive map of watch sellers around the world.
14. A comprehensive database of all brands and their details.
15. A gallery for unexecuted designs with opportunities to connect designers with investors.
16. Installment-based purchase services.
17. A payment escrow service ensuring safety for both parties.
18. Authentication and inspection service to verify the authenticity and quality of a watch.
19. Global delivery services including customs clearance.
20. After-sales services including warranty and support.
21. Helping customers find their ideal watch.
22. Assisting sellers in reaching target customer segments and analyzing the market.
23. Advanced search by precise specifications.
24. A real-time interactive forum akin to social media, connecting watch enthusiasts.
25. Watch comparison service based on technical and commercial standards.
26. A specialized electronic watch exchange tracking prices and trends.
27. A global client directory targeted by country and market segment.
28. Full support for building a new brand—from design to launch.
29. A global watch Olympiad promoting competition and creativity.
30. Ready-made programs and platforms to build customized online stores.
31. Integrating traditional offline markets into the digital ecosystem, making them globally accessible — such as the Dubai Gold Market, which includes hundreds of new and used watch shops, malls, and offices, enabling an unprecedented e-commerce experience linking customers to sellers with flexibility and efficiency.

Strategic Benefits of the Project

The benefits of this project go beyond improving the search and purchase experience, extending to fundamental elements that directly affect user behavior and satisfaction, such as:

• Reducing wasted time and effort.
• Ensuring product quality and compliance with specifications.
• Enhancing user privacy and confidentiality in transactions.
• Eliminating middlemen and reducing operational costs.
• Minimizing distraction from unorganized platform diversity.

These combined advantages improve the psychological and social user experience, enabling more efficient decision-making and saving money and time in a trustworthy and secure digital environment.

Foundational Phase

We have already launched the first phase of this promising project, supported by a team of elite software professionals who believed in the importance and market value of the idea. Thanks to their collaboration, we were able to build a strong initial team with technical expertise and forward-thinking vision. With our deep background in watch manufacturing and trading, we are confident that this project will bring about a major transformation and become a market necessity rather than a secondary option.

Target Audiences

Despite the presence of many entities in the watch market, their fragmentation and isolated specialization prevent them from offering an integrated experience. Our goal with Watchering is to bring all these stakeholders together on one platform that meets each category's needs and aspirations while maintaining privacy, distinction, and diversity.

The main categories that benefit from the platform:

1. Artists and models who use watches as part of their visual identity.
2. Delivery companies seeking to provide reliable and fast services globally.
3. Brand owners looking for a strong, integrated marketing platform.
4. Watch manufacturers aiming to expand their reach and showcase their unique designs worldwide.
5. Service providers (logistics, tech, etc.) offering innovative solutions to the watch sector.
6. Decision-makers and public figures seeking easy and private access to luxury products.
7. Investors looking for profitable new opportunities in the watch industry.
8. Sellers wishing to reach wider audiences professionally.
9. Businesspeople aiming to invest their time and grow in the watch sector.
10. Influencers and content creators interested in educational and promotional watch content.
11. Media professionals needing a trusted platform for industry news and analysis.

In addition to these categories, the platform serves many other groups, which will be introduced in later stages of the project to ensure full market coverage.

Integration and Efficiency Through Watchering

Through Watchering, we ensure the highest levels of communication among target audiences, promoting near-total efficiency in exchanging information, business opportunities, and services. The platform acts as a unified center connecting all stakeholders in the watch industry, enhancing efficiency, transparency, and reducing time and effort.

Project Revenue Model

The revenue model is the financial foundation for sustaining and developing the project long term. Our model was designed to be diverse and flexible, ensuring continuous and scalable income. The main revenue sources are:

1. Paid advertisements: Targeted and effective ads for brands, companies, and advertisers within the platform.
2. Service commissions: A percentage of revenues from various services offered, whether consulting, logistics, tech, etc.
3. Vendor rental model: Vendors display their products in paid spaces (e-stores), with subscription or revenue-share options.
4. Direct sales commission: A set commission on every direct sale through the platform—whether new, used, or exclusive watches.

Additional revenue mechanisms will be announced in later phases to reinforce financial stability and sustainable growth.

Market Entry Strategy

To ensure a strong and impactful market presence, we rely on a strategic multi-channel marketing plan that targets relevant segments accurately and effectively:

1. Email marketing: Targeted campaigns sent to a rich database of watch industry enthusiasts including buyers, sellers, investors, and brands.
2. Social media platforms: Building a strong presence on Instagram, Facebook, LinkedIn, and X through attractive content, ad campaigns, and direct engagement.
3. Additional advertising channels: Investing in ads through Google and media specializing in watches and technology, along with influencer collaborations.

This strategy will help Watchering establish a strong local and global presence, and build a broad and loyal user base.

Potential Strategic Partners

To support project growth and enhance operational and expansion capabilities, we aim to build a partnership network with key entities, including:

1. Banking institutions: To provide flexible payment solutions, installment services, and business financing.
2. Local and global delivery companies: For secure and fast shipping, supported by tracking and customs insurance.
3. Marketing and advertising agencies: To manage our specialized campaigns and boost brand and digital presence.
4. Individual investors: To attract strategic-minded investors experienced in digital or luxury markets for funding growth and tech infrastructure.

Through these partnerships, we aim to establish a strong foundation enabling Watchering to play a leading role in the digital watch world and make a tangible impact in the sector both commercially and technically.

Watchering — Where Time Becomes Knowledge and Trust Becomes Experience

Because Watchering ensures transparency in dealings and protects users from manipulation, it provides you with knowledge of a watch’s true value, its actual location, and its authentic story—without confusion or deception. The platform is built on clarity and trust, offering a safe and informed purchasing experience based on accurate and reliable information.