Favre Leuba, founded in 1737 by Abraham Favre in Le Locle, Switzerland, is one of the oldest watchmaking brands in the world. Over the centuries, it became a key player in the industry, especially after expanding internationally in the 19th century. By the 1960s, the brand was at the forefront of innovation, introducing groundbreaking timepieces like the 1962 Bivouac—the first mechanical wristwatch with an aneroid barometer—and the 1968 Bathy, which featured a mechanical depth gauge for divers. Despite its past success, Favre Leuba struggled during the quartz crisis of the 1970s, leading to multiple ownership changes. The brand left the founding family’s hands in 1985 and later passed through several corporate groups, including a stint under LVMH and eventually India’s Titan Company. Although there were several revival efforts, the brand never fully reclaimed its former prominence. In 2024, Favre Leuba took a major step forward with a fresh relaunch led by CEO Patrik Hoffmann, a respected name in the watch industry. The brand introduced 22 new models across the Chief, Deep Raider, and Sea Sky Chronograph collections at Geneva Watch Days—merging its rich history with fresh, modern appeal.