SEVENFRIDAY, known for its rebellious stance in the watchmaking world since 2012, continues to push boundaries by redefining traditional watch shapes, collaborating with artists, and embracing vibrant colors. Their latest venture, the Free-D, marks another avant-garde leap forward. The Free-D distinguishes itself through the use of sustainable and innovative materials, specifically PA11 & PA12, chosen for their lightness, durability, and flexibility. This polyamide, proven in the medical, aerospace, and racing sectors, aligns with SEVENFRIDAY’s ethos of sustainability and exploration of novel construction methods. Design-wise, the Free-D takes inspiration from nature, particularly evoking insect-like forms, with the protective “shell” encasing the dial and movement. The material’s organic nature further accentuates the futuristic aesthetic, allowing for unprecedented design freedom unattainable with traditional materials. Central to the Free-D is its fusion of innovation, design, and sustainability, encapsulated by its unconventional production process and material choice. Available in white, turquoise, and pink, and each color is limited to 30 pieces.