SEVENFRIDAY is known for pushing boundaries, and their latest collaboration with Rocketbyz by Tomyboy takes boldness to a whole new level. Combining Tomyboy’s vibrant neon aesthetic with SEVENFRIDAY’s cutting-edge FreeD technique, this limited-edition timepiece might just be their most daring creation yet. The collaboration began in 2013 when Tomyboy transformed a SEVENFRIDAY watch with hand-painted neon. Though unwearable and far from waterproof, the design caught the eye of SEVENFRIDAY’s founder, sparking a friendship that led to their first limited-edition release in 2015—a 50-piece series that sold out in two hours. Over the years, they’ve evolved their designs, incorporating neon, carbon, and now, in 2025, their boldest masterpiece yet. This isn’t just a watch—it’s a celebration of urban art. Each detail has been made to evoke contrasting emotions, from the brightness of joy to the gloom of January blues. With playful 3D-printed elements like a glowing “R” and “WTF” that react to UV light, and a gunmetal time capsule that shines in the dark, this piece is designed to stand out. Every luminous detail has been enhanced with premium Lume applied by hand, ensuring this timepiece doesn’t just light up your wrist but sparks creativity and positivity wherever it goes. The artist behind the magic, Tomyboy, is renowned for transforming everyday objects into vibrant works of art. His bold, contemporary style and fluorescent color palette bridge the worlds of modern art, design, and fashion, captivating audiences across the globe. The SEVENFRIDAY x ROCKETBYZ collection is available in three striking colorways, with each limited to just 25 pieces.