The company was founded in 1883 and originally bore the brand name "Alpina". In 1942, the name was changed to "Dugena-Deutsche Uhrmacher -Genossenschaft Alpina". Since 2009, the company has been managed by Nova Tempora Uhren und Schmuck GmbH. Today's Dugena watches are predominantly equipped with quartz movements. Dugena is one of the best-known watch brands in Germany. As one of the few German watch brands, Dugena can look back on a long tradition. Dugena has its roots in the founding of the "Deutsche Uhrmacher-Genossenschaft Alpina" in Eisenach in 1917. Today, Dugena continues to impress new generations of customers with its traditional values: high-quality watches with a contemporary design, sold exclusively through selected specialist retailers. The watches from Dugena impress with their perfect case shapes, the utmost care and attention to detail. A Dugena watch always offers excellent value for money and a long service life.